As a Senior Product Designer at Ledger Enterprise, I led the redesign of our critical onboarding experience. Transforming a linear, time-consuming process into an efficient, parallel workflow that respects the time constraints of C-level executives while maintaining the highest security standards.
Average onboarding duration (before vs. after redesign)
Userflow transformation
Typical client's team size, including C-level people
With unique security requirements
New standard for all enterprise clients
Required before onboarding
Customer support managers once had to send Excel files with instructions. Once ready, clients had to follow a very linear (time-consuming) and repetitive (boring) workflow. How could we replace this archaic system with something fast, intuitive, and meaningful?
Since 2019, “Ledger Blue” device was removed from retail but was provided with the Ledger Vault professional solution, available in four colors.I initiated the onboarding revamp since I knew that Enterprise clients would have in hand the first curved E-ink device, “Ledger Stax” designed by Tony Fadell’s team (inventor of the iPod and iPhone).
Managing digital assets involves many steps and complex information. I sketched wireframes to make the process as clear and simple as possible from the start and quickly validate it with the team.
We engaged directly with clients to understand their experience with the platform. I integrated all testimonies to prioritize the UX/UI requirements and better fit their needs.
To address these challenges, we needed a clear point of reference. I created different personas categorized by clients segment to guide the design process for their business reality.
Ledger is a large company but their teams are quite isolated. Because great ideas can come from anywhere and to consider everyone’s voice, I put in place some short design workshops in order to amplify opportunities during exploration phases.This allows us to mutualize the value created in different branches of the same company.
I not only use all the brain that I have, but all that I can borrow.
To stay on the edge of users habits, I constantly watch how competitors or others services offer their features. These benchmarks and mood-boards provided our development team with a solid foundation to build upon.
In this industry, dashboards are often overloaded with useless features such as a standard graph showing total portfolio value over time — we removed it. Our interface, on the other hand, leads users with clarity and be-spoke widgets from the very first screen.
From left to right users can now browse their tool from macro to detailed level information, and from top to bottom find the most public to private field of actions. This layout allows to be more responsive in any context.
Depending user’s role (administrator or operator) they would not have the same tasks, nor the same navigation bar. I redesigned Ledger Vault in order to let everyone be at the same page, independantly their capacity of actions.
Tables and modals were the choice by default of engineers when they needed to implement a new feature in the platform. I progressively introduced different views to enable users better interpret informations displayed, a page at a time.
I worked with Benjamin for nearly two years at Ledger Enterprise, where he brought structure and clarity to our design process.
He is experienced and highly capable of managing cross functional topics and knows how to federate people around design best practices. I would gladly collaborate with him again.
